* Members and employers are the EPF's main customers. * "Customers first" means the following: o In everything we do for our customers, the ultimate aim is to fulfill the needs of our customers and where possible, exceed their expectations. o All policies, systems and procedures are designed to ensure that customers are able to conduct transactions with the EPF conveniently. o We adopt a customer friendly culture that includes being happy to serve our customers and not merely discharging our duties, being patient, polite, friendly, courteous, able to adapt to any situation as well as being open to criticisms. We must be professional in delivering our services.
*We must strive to continuously improve the management of members' savings in a comprehensive manner. *The improvements are aimed at ensuring that customers' ever-increasing expectations are met at all times.
*As a trustee of members' savings, we must discharge our responsibility with sincerity, honesty and trustworthiness at all times. *The interests of the organization must take precedence over personal interests at all times.
Spirit of Teamwork
*As a member of the organisation, we believe teamwork is better and more effective than working individually. *All responsibilities and decisions are made and upheld collectively. United we stand, divided we fall. *We need to adopt attributes that foster mutual understanding, cooperation and complementing each other to achieve our vision.