HistoryHistory Interbase Resources Sdn. Bhd. is a relatively young company that has come a long way from its humble beginnings. Since its inception at the end of 1998, the firm has quickly established a firm footing in the e-commerce arena. As the founders of the pioneer auction website (http://www.lelong.com.my) in Malaysia, Interbase has secured its position with the largest subscriber base for any site of this genre. With a mission statement of "Serving the community and bringing a high standard of quality into homes and businesses by providing an avenue for on-line trading at a low cost", the staff behind Malaysia's premier auction site continually strive to improve and develop its functionality without levying high costs. At present, Interbase is expanding into more areas of e-commerce and this document will allow you to better understand our business plan and vision. The Team, The PeopleWho make up the Lelong Development Team ? We make up a dynamic team that lend skills to each other, thus forging a strong group that work synergistically to make success a reality. The staff of Lelong.com.my are extremely diverse in nature, with skills ranging from business development, marketing, e-commerce, web design, programming and finance. Complementing each other where another lacks, we are able to form a close bond who work hard at what we do best - bringing satisfaction to all our members. Relative to other industries, Lelong has a team of young members (the old ones remain young at heart !), brimming with ideas on how to improve the site. Many of our avid members have even come aboard to help develop the site, as they know the intricacies of the Lelong site. With new ideas constantly being evaluated and discussed, the fun in bringing this site to you never ceases. What's Lelong.com.myWhat is Lelong.com.my ? A means of identifying Lelong.com.my is to use an international comparison that everyone is familiar with. Styled and functioning similar to the international auction site, eBay.com, Lelong.com.my powers a robust and secure avenue for trading in Malaysia. The idea of an auction site in Malaysia has taken off with tremendous response. With a local flavour, members feel a sense of belonging and constantly keep in contact with the Lelong Development Team to give feedback, be it positive or negative. As our members are extremely valuable to us, we go to great lengths to accommodate for their needs and wants. With the experience we have gained from running the site for the past years, our team are well poised to deliver a site that is full of quality content to the members. Starting based on Consumer-to-Consumer (C2C) transactions, Lelong.com.my is now moving to becoming a channel for Business-to-Consumer (B2C) relationships. Many distributors have realised the power of using the auction system and are now using our site to trade and grow their business What's the attraction of Lelong.com.myWhat are the attractions of using Lelong.com.my ? Many of us have lots of items lying around the house that are not currently in use; whether second hand or new items that we have not gotten around to disposing of. This is a major compelling factor that have brought many users to Lelong.com.my. The track record for selling items is extremely good. Approximately 70% of all items posted for auction on our site are sold. Hence, users stand a good chance of obtaining a successful transaction. The interface is very user-friendly and easy to use. At a glance, most users get the hang of the system. We do focus heavily on customer support and in the event of any problems or queries arising, any e-mails / phone calls directed to us are responded to almost instantaneously. Problems that arise can also be posted in the forum and many users play a major role in replying and helping out others. With all our on-going efforts, a community of auction users has formed which are extremely diverse, and who actively interact amongst one another. This causes them to feel at home and comfortable trading with other members. Who use Lelong.com.myWho uses Lelong.com.my ? From our growing membership subscription of 10,000 members (April 2000), our members are very varied with different interests and preferences. They come from all walks of life; with different races, age groups, jobs, salary structures, location and interests Lelong CommunityWhat is this community of users that you keep mentioning ? Many websites are impersonal in nature. Users have little interaction, if any, with one another. From experience and the way the Internet has been evolving, people want to have a say in things, make a difference and have a chance to stand out. Here at Lelong, we have recognised this need and have provided users with interactive capabilities that allow them to communicate with one another and be more than "just another member". All members have a chance to participate actively in forums and provide feedback not only about the Lelong services, but also on other members. Many more plans are in the working to further improve and foster closer ties between our members.