Al-Ikhsan Sports Sdn Bhd - Kuala Lumpur

Al-Ikhsan Sports Sdn Bhd is Malaysia’s No. 1 sports retailer which is primarily involved in the retail of sports footwear, apparel and equipment.

Al-Ikhsan Sports was established in 1993 with a single 150sqft store in Holiday Plaza, Johor Bahru by a husband and wife team, Tuan Haji Ali Hassan and Pn Marina Abu Bakar.

From a sole proprietorship enterprise, the Company has evolved to a Private Limited Company now known as Al-Ikhsan Sports Sdn Bhd.

The business has grown tremendously and currently has over 180 stores located throughout Peninsular Malaysia.

Since its inception, the company has grown from a singular sports convenience concept to a multi-category, multi-concept sporting goods giant with a clearly segmented strategy to address consumers and sports lover across  

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different income groups, offering global brands at affordable price.

In 2011, the Company was awarded the ASEAN Business Outstanding Award 2011 – Industry Class Sector Sports Retail by ASEAN Retail & Franchise Federation.

2016 was an important milestone in Al-Ikhsan’s history when the Government linked PE fund Ekuinas (Ekuiti Nasional Berhad) decided to buy 35% share in Al-Ikhsan Sports. The board then decided to bring in a globally experienced Sports and Lifestyle retail veteran as their CEO and a new management team. Since then the company has shown a double digit growth in sales and extremely strong profitability.

Al-Ikhsan Sports has also received the World’s Best Emerging Best Brands – Retailer (Sports) Award by the World Consulting and Research Corporation (WCRC) in 2022.