SHARELAA - Kuala Lumpur

Established in 2005, iRewards Berhad is the parent company of Sharelaa Berhad. iRewards Sdn Bhd has sought to benefit society by working with small and medium enterprises (SMEs) across various industries. Their focus has been on customer loyalty and rewards programs, as well as various cross-promotional strategies. In 2016, iRewards Sdn Bhd was restructured into iRewards Berhad, an investment holding company that looks to create various opportunities and platforms with the addition of more than five subsidiaries. As a result, Sharelaa Berhad has become a Holding Group that distributes luxury, lifestyle, and premium brands in Malaysia. Sharelaa Berhad is involved in the retail of apparel and lifestyle and is looking to expand to fashion technology in the near future. Since 2018, Sharelaa  

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Berhad has been a fashion startup with a mission to bring international leading fashion brands to ASEAN countries. Through their omni-channel online and offline network, they have created the most comprehensive distribution platform in Malaysia.