MOVE Private Fitness - Melaka

Imagine a workout experience without the awkward stares, sweat marks, and crowded space. At MOVE Private Fitness, you can experience the perfect harmony of a spacious, hygienic, and private environment for each workout. With the help of your personal trainer, each session can become the highlight of your day.

Founder Justin Foo wanted to create a welcoming and inspiring atmosphere that was not intimidating to those who felt they weren't quite there yet with their body and exercise experience. He believed that the conventional gym set up created a high barrier to entry and the presence of onlookers, sweat marks, and the need to side step with every move were not conducive to building interests and confidence.

He has since enlisted over 25 team members to join him in scaling the  

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business. In less than two years, three branches have been established with a proven funding, recruitment process, and scaling mechanism. Another four branches are expected by 2022 and the goal is to reach 40 branches in Malaysia by 2027 with Asia-wide expansion in countries like Thailand, Singapore, Indonesia, etc.

The machine-free training approach utilizing only free weights (barbells, dumbbells, wall balls, TRX, bands) has allowed MOVE's startup cost to be lower than the industry average. With premium fees targeting the T20 market, the profit margin is able to exceed the industry average. The small spaces of no more than 1700 sqft per studio contribute to the low